DISTRIBUTION CHANNEL STRUCTURE INFLUENCE ON
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manufacturing firms in Kenya are utilising distribution structure strategy to enhance their performance in this competitive industry. 2. Statement of the Problem Cement manufacturing is an important sector in Kenya, and it makes a substantial contribution to the country's economic development Ngendo, 2013 . The Government of
Kenya's cement sector increasingly competitive with new
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2022 7 11 Bolstered by a spate of planned infrastructure projects and strong construction industry expansion, Kenya's cement sector is expected to record a positive performance in 2015, with excess supply gradually being absorbed by rising domestic and regional consumption. The sector faces a number of challenges, however, and an influx of new players entering the